When I worked in the makeup industry, the biggest concern I heard from women who wanted new concealer or foundation was, “I don’t want it to look cakey.”
Well, duh! No one wants to have foundation or concealer actually visible on their face— the whole point of these products is to smooth out and even one’s complexion.
Somehow the phrases “full coverage” and “cakey” have become synonymous in the beauty world, but with the right foundation and concealer, you can get full-coverage benefits without a side of cake!
We all have varying skin concerns and imperfections, and luckily there are actually some foundations and concealers (and even a powder) that provide great coverage without looking like you’re wearing heavy theatre make-up.
Power to the powder
If you’re spending time in the heat or don’t want to use liquid foundation, opt for Cover FX’s Powder FC Mineral Powder Foundation. It’s the most full-coverage powder sold at Sephora, despite it being mineral-based. It works best with a brush like Sephora’s Pro Flawless Airbrush. You’ll find that it covers up imperfections and evens out skin tone pretty well. Use it over a BB cream or tinted moisturizer for a bit of extra coverage or just dab concealer over it where needed and voilá!
Concealing anything and everything
If you need to cover up a stubborn blemish or evidence of a late night, turn to Make Up For Ever’s Full Cover Concealer. It’s waterproof, plus it doubles as an eyeshadow primer. This is heavy duty concealer at its best— without actually feeling heavy.
If you prefer an easy-to-use stick concealer, try Hourglass’ Hidden Corrective Concealer. It’s packed with hydrating vitamin E and blends in extremely well with the skin. You can use this first, then dab on the Make Up For Ever concealer for extra staying power and darkness correction.
Foundation: full on coverage, light on weight
While there are definitely beauty items you can buy on the cheap, foundation is a worthwhile investment. Think about it: this stuff sits on your face all day (and sometimes all night!) and can be the difference between a long-lasting, fresh-faced look and residual patches of leftover foundation after a few hours of wear.
Try Guerlain’s new Invisible Skin Fusion Foundation. True to its word, it’s invisible and silky smooth. It covered up post-acne redness and under eye circles so much that I only needed a hint of concealer.
Another great full coverage formula that feels weightless is Tarte’s Amazonian Clay Full Coverage Foundation. It has up to twelve hours of wear and adjusts to your skin type, either hydrating or minimizing oil.
Bottom line: Good coverage doesn’t equal heavy, so don’t shy away from products labeled “full coverage.”
Do you have any go-to products for concealing imperfections and creating an even complexion? What’s your take on full coverage foundations? Let us know!